Creating a great proposal or quote for your product is a crucial part of the sales process and a key factor when you want to increase profitability for your small- to medium-sized business (SMB). Your proposal should be clear, concise, and customized to your company and your customer base.
The key to creating a great proposal when you’re a SMB is using the right tools that will make the process quick and easy. But there are so many options for quoting and a plethora of proposal platforms out there. How do you choose?
Let’s take a look at the four best automated quote and proposal software features for SMBs: real-time pricebook and inventory, customizable templates, integrations and, finally, the ease of continuing the sales and service process.
In order to start building a proposal, you have to know the cost and availability of the products and services you need to include. And you can’t waste your valuable time on putting together a quote that is outdated as soon as you send it.
Can you imagine having to tell a customer that the quote has gone up? Or, even worse, building a quote that won’t even cover the true costs of your project?
That’s why the first of the four best features for streamlining and automating your proposals is access to a real-time pricebook and an inventory management tool. With these tools you can find the most up-to-date cost of the products you need to buy from top vendors and the available quantities and locations of the items you already have in your inventory.
Bonus: With a real-time pricebook, you have the ability to tie the cost of labor to individual items so that when you add that product to any proposal in the future, the labor is automatically included. That alone is a HUGE time-saver.
If you’re like a lot of SMBs, you and your team are using a ton of time manually updating an Excel or Word document that has your stretched-out, distorted logo awkwardly placed on it for every new proposal. This is not only a surefire way to bog down the sales process, but also a recipe for presenting inaccurate quotes.
To land a sale, you need to show credibility. Nobody wants to hire an IT, security or A/V company with a proposal that looks like it was created in free tools from Microsoft Office. Your company offers unique services, and your proposals should reflect that expertise, which is why another must-have feature in proposal software is the ability to automatically generate clean, professional documents.
The key to creating high-level proposals and quotes both quickly and accurately is to use customizable templates. Templates take a little time on the front end to set up. But after that, you have a quick, easy way to not only reflect your company’s brand and quality of services but also provide concise and straightforward line items to your potential customer.
Bonus: Some platforms even give you the option to include photos of pricebook items on your proposal by simply checking a box so your customers can see exactly what they’re getting.
No one knows your business like you do. When it comes to building quotes and proposals, you most likely have unique needs and some software platforms that you just can’t live without. For your accounting department, that’s probably QuickBooks.
A top feature of your proposal and quoting software is that it shouldn’t make you break up with your favorite solutions. Instead, it should integrate with them to enhance the way you sell your product and make the proposal process more streamlined and customized to the way your company operates.
One of the best examples of this is an electronic-signature program, such as DocuSign, that allows your sales team to quickly capture legally binding approval in writing and close deals faster.
Bonus: You’re not always going to be at your desk to prepare a proposal. The option to use an app or a web portal to quote in the field will keep the sales process humming.
Great news: The sale went through!
But you can’t celebrate just yet (put the champagne down!). Now you’ve got to follow through and deliver on your proposal in order to establish more trust and credibility with customers.
The best software for proposals and quotes offers the ability to get right to work by automatically:
The ability to seamlessly continue the sales and service process is not just a great feature—it’s the best one. An all-in-one business automation platform like a professional services automation (PSA) software or ERP platform removes the need to jump back and forth between products or invest in expensive add-ons.
Bonus: Many all-in-one solutions offer customer portals that make everything from service order requests to new quotes and proposal available to your customers 24/7. These portals make it easy for your customers to sign a prepared proposal at their convenience and trigger an automatic alert to let you know that it’s ready.