An Eight-Step Guide to Generate Predictable Revenue Growth

September 28, 2020 Will Norris

Need help generating sustainable revenue growth that carries your business to a bigger and brighter future? 

 

Follow these eight steps to build a predictable revenue growth model and unlock the blueprint to sustain success for years to come! 

STEP ONE – MARKET TO WHERE YOU CAN WIN 

 

To set your brand apart, aggressively market the unique value proposition that distinguishes your business from key competitors. Create targeted content across earned, paid, and owned media channels that promotes how your products and services can solve customer problems. This messaging will educate prospects on how your products, services, and solutions will help them achieve their own ambitious business goals. 

STEP TWO – SET THE RIGHT TARGETS 

 

To build a structured sales organization that yields consistent results from prospect engagements, prioritize data evaluation as part of your greater team approach. Measure the following items to refine your communication efforts and achieve desired outcomes: 

 

  • Calls per rep before reaching key decision-maker 
  • Number of demos per rep before deal 
  • Appointments completed per rep before scheduling product demo request 

STEP THREE – BUILD A WINNING TEAM 

 

To build a team equipped with top-notch leadership skills and experience, take a proactive approach to your recruiting process. Hire with the culture of your organization in mind and direct your executives involved in the interview process to look for a specific set of qualities in candidates. These qualities should center around team fit, culture fit, and other key factors relevant to the values of your organization. 

STEP FOUR – ESTABLISH CLEAR EXPECTATIONS 

 

To establish clear expectations throughout the organization, set benchmarks for how your business will follow its mission, vision and values. By defining your culture in this manner, you will foster an inviting work setting. With this type of productive work environment, your team will feel organized and well equipped to deliver results. 

STEP FIVE – PERFECT YOUR PROCESS

 

Are you looking to perfect your general sales strategy and specific sales processes? To achieve this feat, document how your team prepares, prospects, presents and manages post-sale activities. By structuring your plan in these four areas, your entire sales organization will feel aligned on their approach and prepared to execute at peak efficiency. 

STEP SIX – TRAIN & ENABLE 

 

For effective employee training and leadership enablement, seek self-motivated candidates who display competitive drive during the hiring process. By adding team members with these determined mentalities, you will be able to implement more effective training programs that resonate with new hires. As a result, you can better equip team members to excel in their respective roles and simultaneously develop the next wave of leadership in your organization.  

STEP SEVEN – DEVELOP A SUPERIOR TECHNOLOGY STACK

 

What missing systems would complement your business’s current products and services? By incorporating the support of top software and digital applications, you can better support your customers and end-users. Add this necessary technology to your portfolio, improve the overall impact of your core solutions, and enhance the overall value of your business. 

STEP EIGHT – MEASURE YOUR RESULTS 

 

To continue gathering key insights, tweaking strategies, and refining your business approach, quantify successes and challenges. Gather data across the key metric categories that align with your business’s growth vision and regularly analyze these numbers to paint a complete picture before adjusting how you approach key business initiatives accordingly. 

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